
State Street's 'Fearless Girl' Strategy Shows What McKinsey's Affordability Crisis Actually Demands From Financial Brands
McKinsey says consumer affordability is the dominant global pressure point. HBR is teaching executives to onboard AI agents like new hires. But State Street - which manages $29 trillion in assets - chose a 4-foot bronze girl as its most iconic campaign. The contrast reveals exactly what financial brands keep getting wrong.










